Stop Broadcasting to Your Entire List

Megaphone broadcast

Hint: Segmentation

It’s important to keep in touch with your customers and contacts regularly… but you need to be smart about it. There is no point in spending good money on tools like Keap, and not make use of its features to increase engagement and interest.

If you are always sending broadcasts, and even campaigns, to all of your contacts, then you need to STOP!

Segmenting your list is the key to making sure you send the right information to the right contacts, and increase opens, clicks, engagement and conversions. Some of the tools you can use to segment your list are:

  • Tags
  • Fields (standard and custom)
  • Lead Score
  • Orders, etc.
Some ideas for segmenting your contacts:

Customers, versus prospects, versus suspects

  • RFM – When they last purchased, how often they buy, how much they spend
  • Engagement (clicks, replies, logins, downloads, web page visits, etc)
  • Social sharing
  • Their interests (this could be figured out from their engagement and interest in different promotions and products for example)
  • Lead Source

Depending on these and other details you have about your contacts, you can make decisions on what sort of content they are most likely to respond to, or if you still need to test them and gather more data. How you do this will depend on your product, market, etc.

If you don’t do this, then you are stuck just sending the same message to everyone on your list, no matter their actual interests. Doing that can have the following negative impacts…

  • Reduced open and click-through rate
  • Increased opt out rate
  • Increased spam complaints (especially if you just keep making the same offer to the same people over and over)
  • Reduced engagement
  • Weakening of your brand and reputation

All this leads to a stale list of unengaged and uninterested contacts, with an end result of lower conversions and therefore LESS PROFIT!

So it’s time to take a day out of your busy schedule and take a deep dive into your contacts, figure out what you already know about them, and what you would like to know and keep track of, and start being smarter about how you market to them.

Your bottom line will thank you for it!

Let Meppy help you better segment your marketing conversations, and get better engagement and higher profits.

Megaphone in a Library
Share the Post:

Related Posts

Close

Email Sending Health Review Terms & Conditions

Prerequisites

To allow us to provide a full review with as much information as possible, the following must be available or supplied by the purchaser:

  1. Have a custom domain that you send marketing email from.
  2. Have access, and can make changes to, your DNS records (we can assist with this to a limited degree).
  3.  Be using a CRM or email marketing platform.
  4. Complete the initial questionnaire that we send you.
  5. Provide a single domain name that you send marketing email from for us to review

To allow us to be able to provide the Google Postmaster Tools review, we will require the following:

  1. You are sending “enough” marketing/business email from your custom domain that Google is able to report data for. This is out of our control and Google do not publish this threshold. Low email sending may mean we will be unable to provide the Google Postmaster Tools component of this review. 
  2. You can add a DNS TXT record for us to tell Google you are allowing us to view your Postmaster Tools statistics.

To allow us to be able to provide the EmailSmart email health score, we will require the following:

  1. You are using a compatible CRM platform to send marketing emails.
  2. You can successfully connect your CRM to EmailSmart, or we are able to do this on your behalf.

To allow us to be able to provide the Email Authentication review, we will require the following:

  1. Your custom domain name.
  2. You send us test emails to a special email address that we will inform you of, from all your services that you send email from. i.e. CRM, email provider, help desk, etc.
  3. You inform us of every platform and service that you use to send email from your custom domain.

General Terms and Conditions

By purchasing this service, you acknowledge the following:

  1. You understand the prerequisite and that not meeting some ore all of them will impact the ability of us to provide a full review.
  2. The Email Sending Health Review is a review, and is not a comprehensive in depth analysis or audit of your sending practices, content, list health, automation, etc. If you require a more in depth audit, we can provide this for you at additional cost.
  3. While we will provide as much specific and actionable advice as possible, much of the advice may be general in nature based on the limited information we are able to gather from the questionnaire, DNS, Email Authentication, Google Postmaster Tools and EmailSmart HealthScore.
  4. Any factor outside our control that makes providing some or all of the review content impossible, we are not liable for.
  5. If for reasons outside our control we are not able to do any of the review items, we will refund your fee less (at our discretion) a small fee to cover our costs in handling this unlikely event.
  6. If we are unable to provide the review due to factors completely within our control, we will refund the full fee.
  7. We will not be liable for any costs that you may or may not incur from following or ignoring any of the advice or recommendations in the review.
  8. Due to the nature of how some of the data is collected, there can be delays in completing the review that are outside our control. For example, getting DNS records updated, waiting for Postmaster Tools to populate with data, etc.