In late 2023 Google announced a raft of changes with Gmail and Google Workspace that is going to have an impact on everyone who sends email to a Google mailbox. In this article, I will go over the main changes you need to be aware of, and what actions you need to take to avoid […]
What You Need to Know About the Recent Google Email Changes Read More »
Is Your DNS a Problem? DNS hosting isn’t something that many small business owners or marketers give too much thought, but it could be causing you hidden problems for your business. Almost every web host also provides DNS hosting, either as a service or as part of the cPanel hosting they provide. This makes it
Your DNS Hosting Might be Hurting Your Email Deliverability Read More »
Is Your Decision Diamond Logic Broken? Are you struggling to get your Keap advanced automation (campaign) decision diamonds working when you want to test that a contact doesn’t have either of two or more tags, or field values? This is caused by a common mistake when translating natural language into logic that Keap understands. Help
The Trick With Decision Diamonds Read More »
Hint: Segmentation It’s important to keep in touch with your customers and contacts regularly… but you need to be smart about it. There is no point in spending good money on tools like Keap, and not make use of its features to increase engagement and interest. If you are always sending broadcasts, and even campaigns,
Stop Broadcasting to Your Entire List Read More »
IMPORTANT NOTE: this article is out of date. We now have a more advanced way to handle this. Keep an eye out for the new article coming soon! Have you ever found a customer with orders on their record that don’t make sense, or found their details have changed unexpectedly? Chances are you have been
Order Form Identity Swap – A Workaround Read More »
Campaign links are an often overlooked feature of Keap (formerly Infusionsoft) campaigns, but there are very good reasons why you should be using these all the time. What are Campaign Links? When you add a link to an email you can enter the URL directly, or you can use something called a Campaign Link. These
Why You Should Always Use Campaign Links Read More »
